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How Art Made the World 13

shaofan — Tue, 02 May 2006 00:55:00 GMT

So effective was his discovery, that through out his rule, he continued to refine it. Hundreds of statues were made of his xxx physical presence.

Alex may have had a perfect image. This is useless unless he could get it circulated to the people who mattered most, his new subjects.

Today we take it for granted just how easy it is to distribute an image. By the press of a button, u can send a picture to a vast number of people, almost anywhere in the world. But for Alex, of course things weren't so simple. He needed to find a way of giving his subjects a daily reminder of who was in charge. The solution was quite literally, to put his face in the palm of their hands. This is what he came up with, a face on a coin. He established 30 mints, producing thousands of this through out his empire, and on each one, they had a head close resembling his own.

Alex had found a powerful way to spread his image through out the empire. For generations, Alex's successors would produce coins with his face on them. Any association with Alex would also give them authority. It's a brilliant idea, and one which leaders ever since used as a daily reminder to us all of who is in charge. And of course, the power of human face continues to shape our political landscape today.

By Alex's time, leaders in the ancient world understood just how susceptible a human mind was to the persuasive power of art, and they used images to promote themselves, and then message. But there's a more ruthless type of leader in the modern world, who aims to wield the power of images in another way. It's something more ambitious than just self promotion. Something far darker, much more sinister.

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heroic adj. 英雄�?br />susceptible adj. 易受影响�?br />

shaofan 2006-05-02 08:55 发表评论

How Art Made the World 12

shaofan — Fri, 21 Apr 2006 09:48:00 GMT

But the most significant aspect of this little ivory head is when it was made. It was placed in this tomb. That means that it was made before Philip died, before Alexander became king. In other words, archeologists realized for the first time the Alexander's image's been designed for him before he fought a single battle against the Persians. Between them, Philip Alexander had already come up with the winning image, an image to take on the world.

But how exactly would Alexander exploit the power of this image, and portray himself as a leader strong enough to unite an empire? The answer of that was found buried under tons of lava, on the foot of a volcano, the volcano that buried the Roman town of Pompeii, mt. Versuvius.

The Romans loved Greek art. And in one of the villas in Pompeii was a mosaic, the copy of an original Macedonian painting from Alexander's time. It's now in the archeological museum of Naples. The mosaic depicts the famous battle in which Alexander finally defeated the Persian armies.

This is Alexander charging full tilt in the thick of the battle. His eyes are fixed on his mortal enemy, the Persian king.

Alexander is shown in the heat of action, leading his troops spear in the hand. He wears no helmet, his hair flying back, a fearless hero leading from the front. And the impact of this image is even greater when u look across to the other side of the mosaic.

Look at the face of the great Persian king. It's a study of panic and fear. He can't get away quick enough. So the whole of this political poster, offers us a clear choice. Do u go for the brave heart, or the coward, the hero or the villain. It's a collision of values, in which Alexander is predestined for victory.

Alexander has discovered he could use this portrait to persuade his new subjects that he was invincible. It's an image to inspire admiration and respect. Here was a man who could unite the empire and was worthy of replacing the king of Persia.

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New words:
take on 征服
villa n. 别墅�Q�小�?br />portray v. 描绘
mosaic n. 马赛�?br />full tilt 全速的
in the thick of �?..之中
coward n. 懦夫
villain n. 坏�h
mortal adj. 临终�?br />predestine v. 注定

shaofan 2006-04-21 17:48 发表评论

An End of Liberal Media

shaofan — Thu, 20 Apr 2006 02:18:00 GMT

A new survey by the xxx school of journalists shows that most americans think the news is biased, no surprise there. of those 48% says the bias is liberal and 30% say it's conservative, but our next guest says the era of liberal dominance and the political correctness in the media is coming to an end. Brian Anderson is the author of South Park Conservatives, the Revolt Against Liberal Media Bias. Brian that's today's big question. Are liberals finally losing the media culture war?

Well I think losing is probably too much to say, but it is the case they're no longer winning. It's gonna a huge transformation in the media landscape in the last 5 or 6 years really. And the liberal sir are now fighting the battle.

Tell us about the transformation and then I want to ask u about how the liberals are fighting back.

Sure. The three big medium are TocRadio, CableNews and now the internet and blog sphere. Huge huge numbers of americans are moving over to these new media. The average age of CBS news watcher, or any of the big network news watcher is now 60.

Oh, average age...

That's the average age. So if you look at the commercials, they are for things like xxx... it's an aging audiens. Kids too and younger americans are moving over to the new media. And in each of this new media, conservatives, right-of-the-centre voice, do very well.

What's the average age for FoxNews, for Cable in general, for TocRadio, for the bloggeries?

TocRadio is a little older, the blogger's are the youngest. No question about this. The blogger audiens are some exactly inversed to CBS news. Put it that way. So u can see the horizon of the future there. And the cable news generaly attract younger demographics as well.

Do americans still trust journals?

I think not, u just cited one poll, and that's only the lastest u know, about 5 or 6 major polls that came out in the last few years which say, no way, we don't trust journalists at all. There's a lot of reason for that xxx other incidents.

When do all of this begin to unravel for the liberal media dominance?

It started with xxx, the rise of TOC radio in the early 90s. Than u had emergencies in cable news and fox news particular in the mid-90s. And now with blogs, really on the last 5 years I say, we have seen the big shift. And u've got now 12% of Americas reading political blogs, that's 26 million people reading a medium that didn't exist 5 years ago. It's an amazing shift. That's something very healthy for political debate.

The liberals are fighting back

Yes, no question. They've launched Air America over the last year. It's not been very successful. I've been in fact, writing about this over the last few weeks. The ratings are pretty low right now. and u've got Al Gore tv coming up, pretty soon. although we're interested in our xxx announced news station says this wasn't gonna to be an aera americans goes tv and an indication that maybe ...

he is actually gonna to come out with an tv network that he would either on management, control ...

yeah, that's exactly right ...

What r they gonna to do? What can we expect to see on them?

He's aiming at the younger audiens, u'll see a pretty little liberal slant in their news delivery. But u know it's still a shifting landscape I think it's right-centre-of-voices still have some way to go before they draw even.

let's get back to your book. What are South Park Conservatives?

Well another theme of the book is the emergency what I call Anti Liberal Humour, or South Park Conservatives, it's a characteristic u see a lot among the students on campus now. They may not be traditionally conservative but they hate political correctness, and really reject the Nancy Pelosi left let's say. The south park itself is a very very irreverent, a very very offensive tv show, but it often makes fun of liberals. That's something new.

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New words:
aging adj. �q�迈�?br />demographics n. 人口�l�计�?br />irreverent adj. 不尊重的
unravel v. 撕裂
draw even 打��^
tv show �?sh��)视节�?/div>

shaofan 2006-04-20 10:18 发表评论