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You have to get noticed to get promoted.
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You have to get noticed to get hired.
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It really impresses people when you say “Oh, I’ve written about that, just google for XXX and I’m on the top page” or “Oh, just google my name.”
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No matter how great you are, your career depends on communicating. The way to get better at anything, including communication, is by practicing. Blogging is good practice.
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Bloggers are better-informed than non-bloggers. Knowing more is a career advantage.
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Knowing more also means you’re more likely to hear about interesting jobs coming open.
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Networking is good for your career. Blogging is a good way to meet people.
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If you’re an engineer, blogging puts you in intimate contact with a worse-is-better 80/20 success story. Understanding this mode of technology adoption can only help you.
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If you’re in marketing, you’ll need to understand how its rules are changing as a result of the current whirlwind, which nobody does, but bloggers are at least somewhat less baffled.
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It’s a lot harder to fire someone who has a public voice, because it will be noticed.
from http://www.tbray.org/ongoing/When/200x/2005/03/08/BloggingIsGood