Google很快將把搜索結果里的不需要付費的完全自然的購物搜索結果，替換成需要付費才可顯示出來的商品廣告形式。現在你搜索跟商品有關的關鍵字的時候，會在頁面中部看到所謂的購物搜索結果，這是完全自然的根據算法呈現的搜索結果，來自各個購物網站的內容。但到今年秋季，這個OneBox搜索結果將下線，取而代之的是一種新的被稱作Google Shopping商品廣告OneBox，這一改動將使Google一年多收入一億三千萬美元，全球一年多收入兩億五千萬美元廣告費。...
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Google Product Search To Become Google Shopping, Use Pay-To-Play Model
Google Product Search is getting a new name, Google Shopping, and a new business model where only merchants that pay will be listed. It’s the first time Google will decommission a search product that previously listed companies for free. The companysays the change will improve the searcher experience, but it will also likely raise new worries that Google may further cut free listings elsewhere.
“This is about delivering the best answers for people searching for products and helping connect merchants with the right customers,” said Sameer Samat, vice president of product management for Google Shopping, when explaining that by moving to an all-paid model, Google believes it will have better and more trustworthy data that will improve the shopping search experience for its users.
Perhaps this will be so; perhaps not. We’ll only have a better idea when the transformation is complete. The process begins now with experiments, launches more fully in the summer and will take through the fall to finish in the United States, when the service should be formally renamed from Google Product Search to Google Shopping.
Next year, the change to paid inclusion will happen outside the US, Google says. In some countries, Google Product Search has already been called Google Shopping but without the paid listings model.
Starting Now: Experiments
Beginning today, Google will run a variety of experiments on Google.com, for a small percentage of searchers at first, that merge listings from Google Product Listing Ads and Google Product Search together. To understand better, consider this “before” example:
You can see that Google has its traditional AdWords text ads above and to the right of the main results. Also above are Product Listing Ads, which were launched at the end of 2010 and allow advertisers to show small images next to their ads, as well as purchase on a CPA (cost per action/sale) basis, rather than the more common CPC (cost per click) basis. Product Listing Ads sometimes appear to the right of the main results, as well.
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